Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

100% Pure Brightening Serum

100% Pure Brightening Serum

BY 100% PURE

4.2 out of 5 stars
  • 5 Stars53%
  • 4 Stars23%
  • 3 Stars19%
  • 2 Stars2%
  • 1 Star2%
4.23 / 5 based on 43 Reviews

Product Description

Skin brightening serum enlivens dull looking complexions for a luminous complexion. Rather than using harsh chemical skin lighteners, this 100% Pure formula gets its brightening effect from all natural, gentle ingredients like bearberry, kojic acid, sake, fruit acids, licorice, vitamin C, lemon juice and strawberries. see more...

Top Questions No one has asked a question yet! Be the first!

100% Pure Brightening Serum
100% Pure Brightening Serum
Reviews (43)
Q&A (0)
Buy on Amazon
Elizabeth R.
Linwood, NC
803 reviews
Beauty Junkie Expert Level 3
I love using the 100% Pure Brightening Serum it is wonderful for my skin and makes my skin glow without leaving a ton of grease behind. I love this product and will be using it again.
Carla H.
Las Vegas, NV
12 reviews
This product was not quite what I needed. It has wonderful ingredients, but they did not do the job of lightening my hyperpigmentation like I wanted. I have personally found better results with a good vitamin c product and charcoal detox masks. But, the ingredients in this product are top notch.
emma v.
7 reviews
I love serums! This serum made my face feel fresh, and vivacious.  My grandma got it for me from online. It met my expectations, and I would definitely use it again.  It was gentle and pleasant.  I would recommend this product, 100% Pure Brightening Serum.
Amrit Sadhana K.
Portland, OR
88 reviews
Beauty Junkie Expert Level 3
I am very impressed by this product line. Not only is it truly green and doesn't have any crap but it works. It's hard to find effective and clean products and this line has it. This serum brightened my complexion.
Hannah C.
Oakland, CA
27 reviews
Beauty Junkie Expert Level 1
My skin was looking blotchy, dull, and dry before I started to use this mask. I began by applying it twice a day and have gone through the whole bottle. It goes on very evenly, smells nice but not too strong, and leaves my face feeling hydrated and brighter in the morning. I've noticed significant reduction in dark spots and an overall evening of skin tone. Overall I'm very happy with this serum and also feel good about using the brand as their products are 100% Vegan and organic.
Vanessa R.
Wyoming, PA
29 reviews
Beauty Junkie Expert Level 1
My sensitive-acne prone skin loves this serum! I have acne on my cheek and chin area that tends to be quite red all day and within a month of usage 2X a day my redness has significantly faded. You only need one pump (what I do at least to conserve). You can also use this serum during the day which is surprising. Although the price is steep, I find it more effective and gentle that other brightening serums on the market.
C B.
193 reviews
Beauty Junkie Expert Level 3
I have to be honest. I just really wasn't wowed by this. I love the ingredients but I didn't feel it did much in the brightening department. I was hoping it would help with my dull winter skin but it hasn't done much to brighten my complexion.
Megan C.
18 reviews
Beauty Junkie Expert Level 1
I don't think it brighten up my skin tbh. I am a bit disappointed(I do use sunscreen if you wonder). However, the bottle last for a loooooong time(got mine since Jan 2017, and I am almost done with it - it lasts 6 months, I use it am and pm). Also, I hate the pump because sometimes so little serum comes out or it splashes everywhere...
8 reviews
My skin loves this and drinks it up. It is not a serum that sits on my face, it gets fully absorbed. When I first started using it, my face glowed each morning. Now, some of that has worn off, but it is all I need to moisturize my oily skin. Highly recommended.
Chloe M.
58 reviews
Beauty Junkie Expert Level 1
This product felt so light and fluffy and it just makes my face 100% better. I myself love the smell of it and loves how it makes my skin glow, especially during the winter season when my skin is very much lacking.
Q & A

Looking for
your answer?

Be the First to Ask a Question

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us