So I purchased this as a two pack off Amazon because Ulta stopped carrying the lunar peppermint. I guess it’s my fault that I didn’t realize it is the version with the charcoal that I like that is like a blackish sparkly color. This one’s white and it just doesn’t taste as good.

I bought into the hype of this toothpaste after seeing it all over Instagram and endorsed by Kendall Jenner. I think the packaging is cute and the taste is great but I really didn't see any significant difference in this toothpaste versus more conventional brands.

At first I thought this can’t be good because a celebrity making dental product but I love love everything from this brand! The packaging is 10/10! Made my teeth so much whiter and it’s for sensitive teeth too! Wow Kendall!