So I really like this toothpaste. But now it seems it’s been replaced by a stain removal variety that is a grayish color. This one was black. I’m wondering if it has been discontinued, but I really hope not.

The packaging is really nice and it gets super soapy surprising since it is fluoride free. It does feel like the paste gives a deep clean, I have tried ginger mint and lunar peppermint. They’re great.

I was instantly drawn to the beauty of the matte black box that holds MOON Fluoride-Free Lunar Peppermint Activated Charcoal Whitening Toothpaste. All Moon Oral Care products come in sleek, modern packaging that instantly elevate your bathroom aesthetic. MOON Fluoride-Free Lunar Peppermint Activated Charcoal Whitening Toothpaste is also free from SLS/SLES, parabens, animal products, and artificial flavors. MOON Fluoride-Free Lunar Peppermint Activated Charcoal Whitening Toothpaste is unlike any other toothpaste on the market, especially the fluoride-free options. They also make an option with fluoride, providing something for everyone. Made with all natural ingredients, MOON toothpaste is 100% vegan, cruelty free, beautiful, and it delivers beautiful results. MOON Activated Charcoal Whitening Toothpaste comes out of the tube in a sparkly black paste that is formulated to foam into a luminous, sparkling light grey, leaving less mess in the sink while making your teeth cleaner. Removes stains, polishes with silica and mica, and leaves your mouth feeling peak level fresh for hours. The ideal balance of charcoal, antioxidants and silica for the best charcoal toothpaste Multi-dimensional peppermint blend to deliver the ultimate flavor experience. An elevated look and velvety smooth feel you’ll love. Unlike any other charcoal/fluoride free toothpastes out there! Truly out of this world! 100% Vegan and Not Tested on Animals. Made in the USA with Globally-Sourced Ingredients.