I probably buy more from Amazon than I buy from any other store. I have prime, which if you like to shop online is totally worth the price you would otherwise spend on shipping, and where else can you get 2 day shipping?! They also now have Sunday delivery! I do most of my birthday and holiday shopping on Amazon, but I also use it for everyday items like toilet paper, pull ups, hair care, etc. If you have kids, Amazon Mom gives you 20% off diapers and wipes and if you use subscribe and save, you save even more! My kids are no longer in diapers but when they were we used Amazon exclusively and it saved us a ton of money!