It's so hard to maintain a rich color while keeping your hair healthy. They color payoff it's true to the box. It lasts way longer than other box dye and salon brand dyes that I have used in the past. Leaves my hair looking, feeling and smelling amazing.
I suffer from dandruff & when I'm stressed which is like 60% of the time I feel like it's snowing whenever I move my head and hair. It doesn't have a chemically smell which is prefect compared to so many other dandruff shampoos. It leaves my hair feeling light and still healthy. It's definitely a hidden gem.