This is the only mascara I purchase over and over. I try new ones every now and then but ALWAYS come back to this one as it looks natural, adds length (even though it says volumizing, I find it more lengthening) and is the only mascara I've ever found that doesn't smudge on me. I have oily eyelids and skin and this stays put! It's also quite easy to remove with my regular facial cleanser. I hope NYX doesn't discontinue it!