For starters the smell is sweet! But it kinda reminds me of the scents of when you walk thru the candle section at a store. The formula is very liquidy. Unlike other serums where the formula is thick and greasy this formula almost disappeared in my dry hands. It did give my hair a nice shine without making it feel oily or greasy. I used it on dry hair and did have to use a bit more than 2 pumps but maybe if i use it on wet hair ill use less.