I only recently discovered Jif Whips. I was skeptical at first that it would be too airy and therefore, possibly lacking in flavor. But after seeing this seasonal flavor at my local grocery store, I finally had to give it a try. I ate through the container in 2 weeks. I was putting it on oatmeal, in french toast, in my protein shakes, on top of pancakes. I actually need to go buy more now!!