Well, it's sort of crease proof. I'm unable to fix my makeup all day (put it on @ 7, take it off @ 6) and so I can't touch it up like most women out there. This began creasing in my eyelids at around 2. Nothing against eyeshadow sticks, but they just don't work for women who can't do touch-ups throughout the day. And who wants to spend time on that?
I am not an eyeliner girl - that's for sure! However, this eyeliner was simple (no crazy advertising, simple packaging) and went on in a pencil (no wand or brush) and stayed on for several hours. It did begin to smudge after then, but it ended up looking more 'smoky eye' than 'on point night-out'.
Very affordable for a 'natural' type conditioner. It really hydrates my ends (as my hair is very long) and doesn't make it too heavy or oily the next day. However, there is cetaryl and cetyl alcohol, which I've found dry out my hair over prolonged use. If OGX could just get rid of that (because I know it's an additive that makes hair dryer so consumers need more conditioner) then I would buy another bottle!