Very affordable and the brushes are very cute. I love Elf lip sticks and their eyeshadow is to cute. And the lashes are everything as well and I love that I can go in any drug store or shopping market no matter what time of the day or night and be able to buy it.
Ultra it's a woman's safe place lol I love how they cater to all age groups of woman. Every Ulta I've ever been was very clean and bright and very easy to find what I came in the store for. Great customer service