I've been dying my hair at home for years now. I've used a variety of different brands, and I have to say, Vidal Sassoon is my favorite to date. The dye isn't harsh and it actually smells quite pleasant. It comes with a tube of special color lock condition to be used weekly to keep your hair soft and the color vibrant. Besides coming in all your basic shades, they offer a few non-traditional shades that are really lovely. I've used Deep Violet and Runway Red. Absolutely loved both! The color is really long lasting as well, with little-to-no bleeding. Another big plus with this dye is that it comes with really durable rubber gloves, not those cheap little flimsy plastic things that are susceptible to tears.