I love the Smuckers brand. My favorite flavor is strawberry preserve. The natural taste and chunks of fruit give this jam the flavor of something homemade. I use it on my toast, bagels and English muffins. For a sweet, semi healthy late night snack I toast a whole grain bagel and spread Country Crock and strawberry preserves over it. Its not as bad as candy late at night but will still curve that sweet craving.