It's pretty good if you don't try to convince yourself that it is true ice cream. Prepare for a more gritty mouth feel and a slightly strange aftertaste. If you are looking for something less guilt-inducing like premium real ice cream tgen this is a good choice.
I do like this shampoo. I am 7 months post-partum and experiencing excessive hair loss. I do feel, that along with my hormones chilling out a bit, that this product has helped with slowing the rate of loss down. I can see significant regrowth as well that I did not see after my first pregnancy and the associated excessive hair loss. I have noticed that my scalp and hair are quite dry even with use of the pura d'or conditioner. Makes for a pretty itchy noggin. That is the reason for the 3 stars. That and I am not done with my first bottle and am still breastfeeding so hormones can still be the culprit/reason for the regrowth as well.