Honestly, I tried to resist this product for a while due to the price - I was using the Essence “dupe” which is definitely a wetter formula. I finally picked this up before a vacation and was happy with the added waterproof quality since I would be in hot weather and in water a lot. The main pros of this product are the amazing little brush, the bristles are nice and sturdy but also close together so it works well to comb through the hairs. I find that the Essence one has a lot more space between the bristles which makes it less able to comb through my brows. The Benefit one also has a waxier formula which doesn’t gloop up like wetter ones.