Love the product, smell was amazing, although I don't feel like it made my color darker sadly. Will repurchase other John Frieda products though as I love how my hair felt and looked, I just found it didn't live up to the darkening shades claim! The conditioner was a dream to use, as my hair is very thick and tangly. The conditioner just made my hair feel amazing and fresh! I was disappointed with the serum But love John Frieda and will continue to purchase products made by this company!