I use this product regularly & it is by far my favorite toothpaste I've ever used. At first, the taste seemed a little weird, but it made my teeth feel much cleaner & brighter than any other toothpaste I've used in the past!
These really do taste just like the candy, but the flavor is very limited. The flavoring only lasted for about 5 minutes or less, before I got a bad taste in my mouth. The gum seemed to get hard & not very good anymore!