I have natural red undertones in my hair, so many colors pull red and make my hair look Auburn no matter what brunette shade I choose, this however has a very nice natural brown color. I have a lot of grays right up front by my forehead, and may hair colors cover initially but you can tell the hair underneath was a lighter color and it fades from the hair fast, so far so good with this one. It looks like my hair did before I started going gray (at 19 years old). I’m definitely a fan. I received a free box in exchange for my review. It takes two boxes to color my hair, and after some searching I found a box of color from Garnier in a similar color, and it matched perfectly...nice to find colors from across the brand in different lines that match up.