To begin I want to say that the reason I like this line of sunscreen is that they use non chemical, non-nano mineral (physical) sunblock. They don't include toxic ingredients and do include ingredients that are beneficial to the skin in addition to the sunscreen. As with any zinc oxide sunscreen it initially will have a white cast to it but that goes away after a few minutes. The fact that this product has not just sunscreen and moisturizer but also a primer means three steps are down to one which makes getting ready in the morning that much quicker. I highly recommend this product.
Smells wonderful. The texture starts out kinda watery like you expect Hyaluronic Acid to feel. Then the texture changes to a soft velvet feel and feels almost like a light weight oil although from the ingredients list it doesn't look like there are any oils in it. I really like this product and once it's gone I'll be trying the new avocado one too!