It goes on smooth and precise if you keep the tip sharp. However, it's slightly creamy and can break easily so don't apply too much pressure. It lasts quite a long time. Most of the day. Definitely would buy again.
It may seem pricey, but it's definitely worth spending 85-190 on a pair of shoes that will last you 3x longer than a normal pair. Plus the wear and tear on the shoes happen quite slowly and the tread lasts for quite a while. Definitely a staple in the gym or in daily life if you're very active.