I was doing some grocery shopping when I came across this Palmer's Cocoa Butter Formula Lotion for stretch marks and I was rushing and quickly put it in my cart. When I got home, I had realised that it was the best lotion purchase I have ever done in my life. The smell is heavenly, and I smell delicious! I've been using it for my stretch marks on my armpit area, inner thighs, cheeks of the bum and the sides of my belly. I can see a noticeable change in the appearance of my streaks but not too drastic. I've only been using it for a couple of days, and I can't wait to finish the bottle and compare my before and after!