I've tried pure shea butter and haven't had good results. I use this and two of my friends stole my extra tubs. It isn't too greasy, and has a nice scent. Also, doesn't seem to clog pores in my body, unlikely pure shea. Not as natural as pure shea, but close enough to please me
I was quite skeptical about the Bio Ionic hair straightening system. I have tried many different hair straightening chemicals, and they all failed. My hair would go frizzy or after I washed it the curls would come right back. The Bio Ionic hair straightening system does everything it says it does. My hair is beautifully straight, even after washing it. It naturally air dries and gorgeous, soft and silky. A friend helped me apply it, which I would highly recommend. If you have short hair it would probably be OK. I used a hair drier and flat iron I already had, I don't think you need the Bio Ionic brand drier and flat iron. I'm sure the company would love for you to buy them though.