Keeping the color in my hair is very difficult. I have used a variety of different products and found that when using both the shampoo and conditioner of this brand, my hair holds its color significantly longer.
I don't often use any hair products because my hair doesn't hold any style, but this product makes my hair hold EVERYTHING. I can put this is my hair before curling it and my hair will stay all day long(which is rare). I highly recommend this product!