This is one of the best creams I have tried and I have tried a few. It hold my hair better like a gel would without the crunch. A little goes a far way. The first time I used it I experienced a build up but I realised that due to the thickness of the leave-in I really did not need as much product as I had used. So start small. Also it is the only butter that I have successfully had a wash and go with, without using even a little gel for reinforcement. I definitely try not to be without it.