This is one of the few things I HAVE TO HAVE BRAND NAME. No generic, no other brand on sale. It's just insanely great at cutting grease, and now that I'm living without a dishwasher again I have to say NOTHING ELSE will clean plastic storage containers.
We use this to stuff Kongs when we need 20 mins of "downward dog" time ... we only FEED dry food... but when weather keeps them cooped up or we have guests or are guests, we do wet food in the Kong. These flavors ALL look and smell good enough to eat <3