I recently bought this mascara for the first time at Ulta. It is reasonably priced and I love all NYX cosmetics. It's so easy to use, it's just not easy to take off. I almost feel like it's pulling my eyelashes out when I take it off at night... I'm even using Almay eye makeup remover. It's a great mascara, will last all day, does what it says it does, just really difficult to take off.
Love this product! I usually don't use the foam because of how thick my hair is, so if I do use it, I will have to buy at least 3 boxes. Color comes out spot on and lasts a long time. Very easy to use, I do it myself. Doesn't fade quickly either.