This mascara is bomb!!!! I been using this for years now and every person i recommend it too they love it! The price varies in ever store, cheapest place I've bought it at was HEB. It ranges around 7-13 dollars but it lengthens and gives you fullness as well. The trick is to start from the root and then continue on to the other one then go back to the first eye and finish off from there. I recommend it 100% !!