I’ve been using Ion Color brilliance vivids in the shade Garnet for my roots with a 20 volume and it leaves my hair lifter to a beautiful copper red. It’s shiny and vibrant. I love to use the cream dye because it’s thick and no worries of dripping my hair dye on my he floor lol. Rinses nicely and the best part it doesn’t stain my tile shower. I’ve used Magenta as well and it’s really pretty. Both shades I get a lot of compliments and asks about what hair color.

I LOVE THIS HAIR DYE!!! I’ve been dying my own hair for years and years, but I’ve never used a hair dye product that’s lasted this long looking this good! I’m about two months into my hair color and I’m still getting compliments on how good it looks all the time, nobody even notices it fading. To me it feels so natural and low maintenance, I don’t have to bleach my roots or retouch my color all the time because this dye stays PUT! I forgot the exact name of the color I used, but I totally recommend this brands permanent hair color to anyone looking for a nice long lasting color.

I've used and loved this brand for about 15 years. Their vivids were my go to as a teen, and nowadays I find myself going for their permanents. Most recently, I used their jet black and silver pearl. The performance is always great, and the price is right! Their shade range is vast and I believe anyone can find what they're looking for from this line. Definitely recommend!