love this product! it is one of the best shampoos I’ve found for color-treated hair. It cleans well without making my hair feel stripped, dry or faded. My hair feels clean without any residue or buildup. It lathers nicely even though it’s sulfate free, and it rinses out completely so my hair feels lightweight and fresh afterwards. My color also stays noticeably more vibrant between salon visits, which is a huge plus.

If you have a sensitive scalp but still need a deep, effective clean, this shampoo is an absolute game-changer. It’s incredibly rare to find a formula that provides a thorough clarifying effect without causing a single hint of irritation or redness, but Color Wow has nailed it. It’s formulated without silicones, conditioning agents, or pearlizing agents that usually stay behind and clog follicles. It leaves your hair and scalp 100% clean and "naked" in the best way possible.

This stuff honestly works like a detox shampoo for my hair. It gets the gunk out but like it's not like a light wash. If you have gunk in your hair and need a deep cleanse, this will do it for you, no problems. Personally I don't get it - it's just ok.