I usually LOVE Shu Uemura Products and I love trying the different types in their catalogue. However, this one really missed the mark for me. It did not make my hair feel soft the way I expect a hair mask to do. On a positive note, the texture is very light weight and it smells lovely. Unfortunately this does not make up for the overall product experience and certainly not the high price point. However, Shu Uemura has so many great products, so luckily there are many others to choose from ;)