My hair is very fine and gets tangled all the time. I have very long straight hair (half-asian/white). My hair needs to be very conditioned, especially in a dry climate like LA. I randomly tried this brand at a hotel and realized how awesome it works on my hair. The shampoo and conditioner combined leave my hair very clean and shiny but well conditioned. The conditioner is thick and doesn’t take much to work wonders. I love that the shampoo doesn’t foam very much. It feels luxurious and smells great. The hinoki scent is heavenly, like a forest, but since I use this every day all the time, I prefer the more subtle and fresh basil scent. I have the hair mask in hinoki, and I use it once a week and I love inhaling the deep woodsy scent, as a special aroma experience.