After many years of whitening my teeth they are now a little more sensitive than they once wore. After changing to this brand and toothpaste, I can see a positive change

Now I can't use this as it contains an ingredient that causes mouth ulcers but my husband uses it and he likes the fact that it really does help with sensitive teeth. The texture is totally different from other brands because it has baking soda in it so it can feel a bit weird and take a while to get used to. It's bright pink packaging is very distinguishing so you can't miss it! Overall it's 7/10

Worst tasting toothpaste I have tired by far......It tasted salty and grainy, made my mouth taste weird and nasty after. I think the ingredients were too harsh on my teeth, gums and mouth too.