So being 100% honest, I hated this foundation when I first tried it (back with it released). The smell was super strong, it was getting very oily no matter what I did, and it was just soooo think. I repurchased it and tried it out again a few months later and I’m actually in love with it now.
It is thick, which is my least favorite part, so I always apply it with a sponge instead of a brush to thin it out instead. I get sooo many compliments when I wear this foundation, and because I don’t cake it on people often tells me it looks very natural. The smell isn’t as bad as when it first launched, although it is still here, and it does last ALL day. I can wear it for a good 16 hours and not have any issues with it moving around, slipping off, cracking, etc. Its become one of my favorite foundations!
Review for: Uncensored - perfect universal red more...
I love me a good red lip and was excited about this one (primarily for the packaging). When I tried this on I LOVED the color, it is a beautiful bold red and it looked good on me and my friends who are much lighter in complexion. Upon wearing it around for a little while I came across one giant flaw: It bleeds horribly.
I haven’t had a lipstick bleed on me in a LONG time so I was surprised! Especially because it had seemed like the lipstick had dried. When I went to take a drink it was all over my cup and my friends had the same issue. I took it off to try to reapply but this time used a lip liner. Sure enough that helped immensely but it was still on everything when I ate and drank.
Hopefully the formula gets fixed with the next round of colors because I LOVE the packaging, but hate almost everything else.
While this brush is considered a staple by most it’s something I feel like is nice, but not necessary. It does apply one mean contour and is PERFECT for sculpting the face, but my only ‘eh’ about the product is the price.
For $55 I can buy a nice Hakuhodo, Chikuhodo, Wayne Goss, or Sonia Roselli brush and feel like I get the quality I’m paying for. I just don’t feel that way with the ita brush.
It is very light weight and doesn’t feel like anything on the face. Not only that but it’s a nice true translucent so doesn’t leave a white cast on even my deeper skinned clients. I have one jar for my kit and one for me as I love it for myself to. It helps keep my oil at bay as well as give my makeup a ‘finished’ appearance.
It’s super black, applies like butter, and the calligraphy tip makes it so that anyone can easily create the perfect winged liner to a thickness of their choice. It’s my every day liner and I will continue to buy it.
I wanted to love this foundation sooooo much. Like I really REALLY did. I like stick foundations because of their versatility and I like ABH because everything from the brand up to this point was good. Note; I said up to this point.
The application of this foundation was very dry and very difficult to blend. It wasn’t smooth like the MUFE sticks or any kid the creams that I’ve used so far. Even so, I worked it out, and hoped that it would wear well.
Spoiler alert; It didn’t.
The spots where I had built it up faded off mid way through the day, and I’m not a face toucher! I returned it, thinking I had maybe just gotten a bad one so exchanged it but even so, the new one did the same thing. So back to the store it went and I haven’t tried it since.