I bought this in hopes it'd be a cheaper alternative as I had been using the It cosmetics power brow. Maybe it was just the pencil I picked up but it's a fairly dry formula which I find harder to work with and harder to blend. I'm looking for a more natural look and having to use a heavier hand can very easily make my brow to bold and saturated in color. Blending the brow is quite the task too as too much of the product disappears and I have to go back in multiple times. Also it did leave some splotches especially when I tried to blend lightly.