I think I just found my new favorite lip product! I have been searching for something like this for forever, as EVERY lip product, no matter how high end, has left me with a sticky gross white line of film right where my lips touch and the colors never seem to last more than an hour or so. After countless wasted lip products, I decided to finally try a lip stain. Maybelline SuperStay 24® Liquid Lipstick came up numerous times in my search to find the right lip stain, so I decided to give it a try. And HOLY COW! I wish I would have tried it sooner! I followed other reviewer's advice and brushed my lips with a toothbrush first to remove dead skin and make my lips smooth. I then applied the color until it was even and let it dry for a couple minutes with my mouth open so as not to touch lips. It actually dried pretty fast and once it was dry, I could touch my lips with my fingers with no color coming off! The balm went on after and gave my lips a glossy, moisturized look and feel. The color lasted ALL DAY - through eating, coffee drinking, a workout, kissing my babies, etc. I am thoroughly impressed and so glad I found this stuff! Highly recommend!