Influenster members may have the opportunity to be invited to VoxBox campaigns where they receive complimentary products to review. The Federal Trade Commission requires testing program participants to clearly disclose that they have received products for complimentary testing purposes in all review materials. When posting on social media and/or reviewing these products, members must 1. Disclose that they received the product(s) for free for testing purposes by explicitly stating "free" or "complimentary" in their caption 2. Use appropriate hashtags as outlined in campaign communication and rules.


Members may also have the opportunity to participate in digital campaigns (where they do not receive products to test). In these campaigns, members must disclose at the beginning of their online posts that they were reimbursed for these products.


Members participating in all Influenster campaigns are required to abide by our disclosure rules outlined in our terms, campaign pages and emails. Failure to abide by these rules will result in a warning. If the warning is not heeded, the member will be suspended from all Influenster campaigns. Please refer to the following rules and guidelines:

Disclosure
Disclosure

WRITING A REVIEW?

Voxbox
Be sure to explicitly disclose in your review that you received the product free for testing purposes.
Digital
Be sure to disclose in your review that you received cashback for the product in exchange for your honest review. It's important others know you were reimbursed, but do give your honest opinion-- the good, the bad and the lovely! If you can't tick a checkbox, this disclosure should be made at the top of the review to ensure that if the review is ever truncated, the full disclosure is viewable.

It's important others know you received it complimentary, but do give your honest opinion- the good, the bad and the lovely!


Tips from the team:
Want to become a reviewing rockstar? Here are some questions that you should ALWAYS ask yourself while writing a product review!
  • Have I tried this product?
  • Did I receive this product for free? If yes, did I disclose?
  • How can my review contribute to the conversation?
  • Is my review high quality and informative?
  • Is my review honest and original?
Disclosure

WRITING A BLOG POST?

Voxbox
Make sure to disclose that you received your products for free from Influenster and and (brand name) before any text truncation. If in doubt about the character limit of the platform, make sure the disclosure is first. You may copy the following sentence: "I received these products for free from Influenster and (brand name) in exchange for my honest review."
Digital
Be sure to disclose in your review that you received cashback for the product in exchange for your honest review. It's important others know you were reimbursed, but do give your honest opinion-- the good, the bad and the lovely! If you can't tick a checkbox, this disclosure should be made at the top of the review to ensure that if the review is ever truncated, the full disclosure is viewable. You may copy the following sentence: "I was reimbursed by Influenster and (brand name) for this product in exchange for my honest review."

Disclosure
Disclosure
Disclosure

FILMING A VIDEO?

Do a dramatic reading of one of the following sentences at the beginning of your video:
Voxbox: "I received these products for free from Influenster and (brand name) in exchange for my honest review."
Digital "I was reimbursed by Influenster and (brand name) for this product in exchange for my honest review."

This text needs to be shown visually in your video as well. It can either be typed on top of the video or it can be written on a piece of paper and displayed to the camera.

You must also ensure the disclosure is written at the beginning of the caption (where caption is enabled). It should be written before truncation which happens after different number of characters on each platform:
Facebook - 477 characters
Instagram - 125 characters
TikTok - 125 characters
Youtube - 125 characters

Disclosure

POSTING ON INSTAGRAM OR OTHER SOCIAL MEDIA PLATFORMS?

Voxbox
If you are in a VoxBox and testing free products you must make sure to disclose that you received your products for free from Influenster and respective brand(s) at the beginning of your caption. It should be written before truncation which happens after different number of characters on each platform:

Facebook - 477 characters
Instagram - 125 characters
TikTok - 125 characters
Youtube - 125 characters
If in doubt about the character limit of a specific platform, make sure the disclosure is first. You may copy the following sentence: "I received these products for free from Influenster and (brand name) in exchange for my honest review." If you are posting a video, follow the guidelines in the "Filming a video?" section above.
Digital
If you are in a Digital campaign and you were reimbursed for your products you must make sure to disclose that you received your products for free from Influenster and respective brand(s) at the beginning of your caption. It should be written before truncation which happens after different number of characters on each platform:

Facebook - 477 characters
Instagram - 125 characters
TikTok - 125 characters
Youtube - 125 characters

If in doubt about the character limit of a specific platform, make sure the disclosure is first. You may copy the following sentence: "I was reimbursed by Influenster and (brand name) for this product in exchange for my honest review." If you are posting a video, follow the guidelines in the "Filming a video?" section above.

JOIN NOW to gain access to over 25 million product reviews, free full size samples, and more!

Sign up now

JOIN NOW to gain access to over 25 million product reviews, free full size samples, and more!

Sign up now

JOIN NOW to gain access to over 25 million product reviews, free full size samples, and more!

Sign up now

JOIN NOW to gain access to over 25 million product reviews, free full size samples, and more!

Join now

JOIN NOW to gain access to over 25 million product reviews, free full size samples, and more!

Join now

JOIN NOW to gain access to over 25 million product reviews, free full size samples, and more!

Join now

JOIN NOW to gain access to over 25 million product reviews, free full size samples, and more!

Sign up now

JOIN NOW to gain access to over 25 million product reviews, free full size samples, and more!

Sign up now

Sign up to join our community!

Continue with Facebook

or

Already a member? Login