Because this food doesn't contain fillers or common allergens (corn, wheat, etc), my dogs have had shinier coats, been healthier, and had smaller and dryer feces. Because of the high protein content, you don't have to feed your dogs as much for them to be satisfied. It may seem a bit pricey, but when you think about it, so much of cheaper dog foods comes out as waste anyway! Better to pay a little extra for happy, healthy puppies and make sure they are getting good nutrition! It seems as high quality as premium dog foods that are 2 and 3 times the price.
We used to feed our dogs a different brand of food with comparable ingredients, and they like the taste of this much, much better!