This is the only pink hair dye I will ever use!! Arctic Fox is my number 1 hair dye brand and I very rarely use any other. This pink is very bright and vibrant. The color lasts me about two months (washing it is slightly cold water once a week) before I need to touch it up. I love that it’s in a bottle, it’s just so much easier to maneuver. It smells so good too, not like chemicals! It keeps my hair nice and soft. My hair always feels nice after a refresh (even when I bleach my roots!).

The coverage of this brand is very nice. It saturates to e hair well staining where you place it. There is no leftover residue and it removes from skin easily.

I use it on my dark brown hair when I want something less noticeable. On bleached hair it’s an incredibly vibrant pink. Some color washes out in the shower and stains my tub. Lasts for a couple months with my color safe shampoo.