I chose this toothpaste because I heard it was a superior brand and I would like whiter teeth. My teeth do feel cleaner using this. I’ve been using for about a year now and my teeth are no whiter than before. My husbands teeth have not whitened any either so I’ll be looking at different products. I like the paste over a gel toothpaste. The mint flavor is good and not too strong. I do like this brand so I will look into other options.

This toothpaste works great and doesn’t cause sensitivity. The taste is just the best! We’ve been using only this toothpaste for 8 years now. Highly recommend!