This eyeliner withstood a accidental full blast of water to my face without smearing or bleeding! I am too embarrassed to admit how much money I've spent searching for The One (drugstore eyeliner) that wouldn't let me and my oily eyelids down. I work 12+hours and I can't afford bleeding eyeliner or losing my eye liner wing mid shift. This product applies MATTE black as advertised, and doesn't come off despite my already mentioned oily eyelids. The black pigmentation is there and stays there! It dries quickly upon application and comes off with simple soap and water. I previously used a milani eyeliner in the black packaging with gold top, but it was a pain to remove. I really love this eyeliner and will repurchase again and again. The only downside is the applicator, but this is a personal preference. I use a sonia kashuk no. 107 eyeliner brush to apply it and it works like a dream.
Here comes yet another repetitive review. A much loved product shouldn't be concealed in the the depths of my drawer. This Maybeline Fit Me concealer has been an honest testimony that drugstore products can outperform high end products. This is a light weight concealer that packs great coverage. As for a background, I have deep set dark, dry and textured under eyes. My expectations are for a hydrating, color correcting formula with MINIMAL creasing for at least 12 hours. This product checks all of my expectations. I do use Deep Fonce from the old formula, which is a perfect match to my skin tone. I've noticed they don't carry that with the new re formulation. The new ones also seem a little bit more drying, but I believe it will take me a few more weeks of trial before making a final thought. Overall, I will continue to use and repurchase this product.