Influenster 2019 Reviewers' Choice Awards


Announcing the winners from our fifth annual “Influenster Reviewers’ Choice Awards: Best in Beauty!” First, we analyzed a year’s worth of data from nearly 6.5 million organic, non-incentivized product reviews within the makeup, skin care, hair care, body care and fragrance categories. From there, we selected 206 winners based on review volume, year-over-year growth, and star rating - plus a few Influenster favorites - making these products a true representation of what has our community buzzing in Beauty.

Best in Makeup

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Best Indie Highlighter

Glossier Haloscope Highlighter

(2,316 Reviews)

Best Overall Liquid Eyeliner

tarte Sex Kitten Liquid Liner Black

(938 Reviews)

Best Mass Gel Eyeliner

COVERGIRL Ink It! Perfect Point Gel Eyeliner

(1,852 Reviews)

Best Indie Primer

MILK MAKEUP Luminous Blur Stick

(467 Reviews)

Best Prestige Lipstick

Huda Beauty Liquid Matte Lipstick

(8,674 Reviews)

Best Indie Lipgloss

Dose Of Colors Lip Gloss

(976 Reviews)

Best Prestige Stick Foundation

Hourglass Vanish Seamless Finish Foundation Stick

(9,248 Reviews)

Best Mass Highlighter

Maybelline Facestudio® Master Chrome™ Metallic Highlighter

(6,127 Reviews)

Best Prestige Bronzer

Benefit Cosmetics Hoola Bronzing Powder

(2,803 Reviews)

Best Indie Setting Spray

MORPHE Continuous Setting Mist

(7,382 Reviews)

Best Prestige Lip Care

LANEIGE Lip Sleeping Mask

(10,238 Reviews)

Best Overall Nail Polish

essie Nail Polish

(34,947 Reviews)

Best Overall Top Coat

OPI Top Coat

(5,467 Reviews)

Best Mass Sponge

e.l.f. Total Face Sponge

(699 Reviews)

Best Indie Mascara

MILK MAKEUP KUSH High Volume Mascara

(4,086 Reviews)

Best Prestige Gel Eyeliner

Marc Jacobs Highliner Gel Eye Crayon

(4,125 Reviews)

Best Prestige Mascara

IT Cosmetics™ Superhero™ Mascara

(7,850 Reviews)

Best Mass Makeup Brush

Real Techniques Expert Face Brush

(6,509 Reviews)

Best Prestige Concealer

Too Faced Born This Way Super Coverage Multi Use Sculpting Concealer

(4,424 Reviews)

Best Indie Gel Eyeliner

Pretty Vulgar The Ink Gel Eyeliner

(1,841 Reviews)

Best Indie Brow Gel

ColourPop Crème Brow Colour Gel

(1,924 Reviews)

Best Overall False Lashes

KISS Looks So Natural Shy False Eyelashes

(2,871 Reviews)

Best Mass Setting Spray

wet n wild Photo Focus Matte Finish Setting Spray

(1,822 Reviews)

Best Prestige Sponge

the original beautyblender®

(30,335 Reviews)

Best Prestige Blush

Anastasia Beverly Hills Blush Trio

(1,105 Reviews)

Best Prestige Pencil Eyeliner

URBAN DECAY 24/7 Glide-On Eye Pencil

(21,501 Reviews)

Best Mass Bronzer

Physicians Formula Murumuru Butter Butter Bronzer

(20,427 Reviews)

Best Mass Lipgloss

Rimmel London Stay Glossy Lip Gloss

(1,164 Reviews)

Best Indie Blush

Glossier Cloud Paint

(2,470 Reviews)

Best Indie Setting Powder

MILK MAKEUP Blur + Set Matte Loose Setting Powder

(924 Reviews)

Best Indie Makeup Brush

Morphe M439 Deluxe Buffer

(2,758 Reviews)

Best Prestige Makeup Brush

TARTE The Buffer Airbrush Finish Bamboo Foundation Brush

(1,339 Reviews)

Best Mass Brow Gel

Maybelline TattooStudio™ Waterproof Eyebrow Gel

(3,052 Reviews)

Best Indie Powder Foundation

Wander Beauty Wanderlust Powder Foundation

(66 Reviews)

Best Mass Concealer

Makeup Revolution Conceal & Define Full Coverage Conceal & Contour

(6,527 Reviews)

Best Indie Brow Pencil

ColourPop Precision Brow Pencil

(3,939 Reviews)

Best Indie Bronzer

Pretty Vulgar Bronzed B Powder Bronzer

(326 Reviews)

Best Overall Tinted Moisturizer

Laura Mercier Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

(5,539 Reviews)

Best Mass Liquid Foundation

L'Oréal Paris Infallible 24H Stay Fresh Foundation

(3,072 Reviews)

Best Indie Lip Care

Kopari Coconut Lip Glossy

(513 Reviews)

Best Prestige Setting Spray

Urban Decay All Nighter Long-Lasting Makeup Setting Spray

(62,655 Reviews)

Best Prestige Liquid Foundation

Huda Beauty #Fauxfilter Foundation

(3,468 Reviews)

Best Mass Pencil Eyeliner

NYX Jumbo Eye Pencil

(11,348 Reviews)

Best Prestige Eyeshadow Palette

ANASTASIA BEVERLY HILLS Norvina Eyeshadow Palette

(4,126 Reviews)

Best Indie Lipstick

ColourPop Crème Lux Lipstick

(2,537 Reviews)

Best Prestige Lip Liner

Charlotte Tilbury Lip Cheat Lip Liner Pencil

(625 Reviews)

Best Mass Lip Care

Vaseline® Blueseal Petroleum Jelly Original

(3,587 Reviews)

Best Mass Single Eyeshadow

NYX Professional Makeup Shimmer Down Pigment

(545 Reviews)

Best Indie Sponge

Morphe Flawless Beauty Sponge

(2,450 Reviews)

Best Indie Single Eyeshadow

Morphe Brushes Individual Eye Shadows

(1,428 Reviews)

Best Prestige Brow Gel

Benefit Cosmetics Gimme Brow+ Volumizing Eyebrow Gel

(14,911 Reviews)

Best Mass Setting Powder

COVERGIRL Outlast All-Day Matte Finishing Powder

(1,044 Reviews)

Best Indie Pencil Eyeliner

ColourPop Swerve Crème Gel Eyeliner Pencil

(1,627 Reviews)

Best Mass Lip Liner

COVERGIRL Exhibitionist Lip Liner

(426 Reviews)

Best Prestige Lipgloss

FENTY BEAUTY by Rihanna Gloss Bomb Universal Lip Luminizer

(9,820 Reviews)

Best Indie Stick Foundation

Wander Beauty Flash Focus Hydrating Foundation Stick

(190 Reviews)

Best Prestige Powder Foundation

M.A.C Cosmetics Mineralize Loose Powder Foundation

(990 Reviews)

Best Mass Brow Pencil

Maybelline Total Temptation Eyebrow Definer Pencil

(1,897 Reviews)

Best Prestige Single Eyeshadow

Stila Shimmer & Glow Liquid Eye Shadow

(1,460 Reviews)

Best Overall Base Coat

wet n wild Wild Shine Nail Color Base Coat

(1,837 Reviews)

Best Indie Liquid Foundation

The Ordinary. Colours Serum Foundation

(1,965 Reviews)

Best Indie Lip Liner

PAT McGRATH LABS Permagel Ultra Lip Pencil

(87 Reviews)

Best Mass Primer

e.l.f. Tone Adjusting primer

(1,673 Reviews)

Best Prestige Primer

TATCHA The Silk Canvas Filter Finish Protective Primer

(4,274 Reviews)

Best Overall Polish Remover

Sally Hansen Nail Polish Remover Strengthening by Sally Hansen

(915 Reviews)

Best Indie Eyeshadow Palette

Violet Voss PRO Eyeshadow Palette - HG

(1,633 Reviews)

Best Prestige Brow Pencil

Benefit Cosmetics Precisely, My Brow Eyebrow Pencil

(9,014 Reviews)

Best Mass Mascara


(16,157 Reviews)

Best Mass Powder Foundation

Maybelline Fit Me® Matte + Poreless Powder

(12,519 Reviews)

Best Overall Nail Treatment

Sally Hansen® Hard As Nails® Hardener Treatment

(1,715 Reviews)

Best Indie Concealer

ColourPop No Filter Concealer

(5,847 Reviews)

Best Mass Blush

Milani Rose Powder Blush – Romatic Rose

(1,018 Reviews)

Best Overall Press-On Nails

imPRESS Press-on Manicure

(8,864 Reviews)

Best Prestige Setting Powder

Laura Mercier Invisible Loose Setting Powder

(6,247 Reviews)

Best in Facial Care

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Best Indie Night Cream

Beautycounter Countermatch Recovery Sleeping Cream

(64 Reviews)

Best Prestige Eye Cream

Clinique All About Eyes™

(5,632 Reviews)

Best Indie Acne Treatment


(6,322 Reviews)

Best Micellar Water

Garnier SkinActive Micellar Cleansing Water All-in-1

(32,928 Reviews)

Best Mass Facial Serum

Neutrogena® Hydro Boost Hydrating Serum

(539 Reviews)

Best Prestige Facial Cleanser

ELEMIS Superfood Facial Wash

(634 Reviews)

Best Prestige Facial Scrub

OLEHENRIKSEN Transforming Walnut Scrub

(979 Reviews)

Best Indie Facial Peel

The Ordinary. AHA 30% + BHA 2% Peeling Solution

(4,120 Reviews)

Best Indie Facial Cleanser

Glossier. Milky Jelly Cleanser

(3,247 Reviews)

Best Mass Facial Mask

Freeman Feeling Beautiful Green Tea + Orange Blossom Peel-Off Gel Mask

(822 Reviews)

Best Prestige Facial Serum

Estée Lauder Advanced Night Repair Concentrate Recovery Boosting Treatment

(1,070 Reviews)

Best Overall Cleansing Balm

Farmacy Green Clean Makeup Meltaway Cleansing Balm

(2,418 Reviews)

Best Indie Toner

The Ordinary. Glycolic Acid 7% Toning Solution

(2,723 Reviews)

Best Prestige Facial Moisturizer

TATCHA® The Water Cream

(3,463 Reviews)

Best Prestige Facial Peel

Dr. Dennis Gross Skincare Alpha Beta(R) Peel Extra Strength Daily Peel 5 Treatments

(684 Reviews)

Best Overall Facial Mist

Tatcha Luminous Dewy Skin Mist

(11,315 Reviews)

Best Prestige Toner

Lancôme Tonique Confort Comforting Rehydrating Toner

(829 Reviews)

Best Prestige Face Oil

KORRES WILD ROSE Advanced Brightening & Nourishing Face Oil

(721 Reviews)

Best Mass Face Oil

Physicians Formula Organic Wear Bright Booster Oil Elixir

(2,430 Reviews)

Best Indie Face Oil

Drunk Elephant Virgin Marula Luxury Facial Oil

(8,067 Reviews)

Best Prestige Night Cream

LA MER The Moisturizing Gel Cream

(660 Reviews)

Best Mass Acne Treatment

Neutrogena® Facial Cleansing Bar For Acne-prone Skin

(3,346 Reviews)

Best Mass Facial Cleanser

Noxzema Original Deep Cleansing Cream

(2,907 Reviews)

Best Prestige Facial Mask

Ahava Hydration Cream Mask

(817 Reviews)

Best Mass Night Cream

CeraVe PM Facial Moisturizing Lotion

(3,523 Reviews)

Best Indie Eye Cream

Drunk Elephant C-Tango Multivitamin Eye Cream

(1,362 Reviews)

Best Indie Facial Mask

Glossier Moisturizing Moon Mask

(5,016 Reviews)

Best Indie Facial Scrub

Frank Body Creamy Face Scrub

(292 Reviews)

Best Mass Eye Cream

Neutrogena® Hydro Boost Gel-Cream Eye

(4,993 Reviews)

Best Indie Facial Serum

The Ordinary. Niacinamide 10% + Zinc 1%

(3,549 Reviews)

Best Mass Facial Moisturizer

CeraVe Moisturizing Cream

(3,007 Reviews)

Best Mass Toner

Thayers Alcohol-Free Rose Petal Witch Hazel Toner

(13,959 Reviews)

Best Mass Facial Scrub

St. Ives Acne Control Apricot Scrub

(28,507 Reviews)

Best Prestige Acne Treatment

Origins Spot Remover Acne treatment pads

(747 Reviews)

Best Overall Essence

fresh Black Tea Kombucha Facial Treatment Essence

(1,035 Reviews)

Best Overall Makeup Wipes

Neutrogena Makeup Remover Cleansing Towelettes

(75,000 Reviews)

Best Overall Makeup Remover

Clinique Take The Day Off™ Makeup Remover for Lids, Lashes & Lips

(11,707 Reviews)

Best Mass Facial Peel

SheaMoisture Superfruit Multi-Vitamin Renewal Peel Pads

(3,166 Reviews)

Best Indie Facial Moisturizer

Drunk Elephant Protini™ Polypeptide Cream

(5,932 Reviews)

Best in Haircare

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Best Indie Dry Shampoo

amika Perk Up Dry Shampoo

(4,150 Reviews)

Best Prestige Conditioner

Bumble and bumble. Hairdresser's Invisible Oil Conditioner

(496 Reviews)

Best Mass Conditioner

Pantene Pro-V Daily Moisture Renewal Conditioner

(3,993 Reviews)

Best Mass Scalp Treatment

OGX Tea Tree Mint Extra Strength Scalp Treatment

(311 Reviews)

Best Mass Texturizing Product

Not Your Mother's® Beach Babe™ Texturizing Sea Salt Spray

(16,097 Reviews)

Best Indie Scalp Treatment

dpHUE Apple Cider Vinegar Scalp Scrub

(616 Reviews)

Best Overall 2 in 1

Dove Men+Care Fresh & Clean Fortifying 2-In-1 Shampoo + Conditioner

(11,799 Reviews)

Best Mass Shampoo

Suave® Professionals® Keratin Infusion Smoothing Shampoo

(2,518 Reviews)

Best Indie Hair Oil

Ouai Hair Oil

(3,829 Reviews)

Best Overall Demi-Permanent Hair Color

Garnier HerbaShine Color Creme

(2,044 Reviews)

Best Overall Flat Iron

Remington S5500 Digital Anti Static Ceramic Hair Straightener, 1-Inch, Purple []

(971 Reviews)

Best Overall Temporary Hair Color

L'Oreal Colorista 1-Day Spray

(955 Reviews)

Best Overall Permanent Hair Color

Revlon® Colorsilk Beautiful Color™ Permanent Hair Color

(5,041 Reviews)

Best Overall Hair Spray

L'Oréal Paris Elnett Satin Hairspray Extra Strong Hold

(1,791 Reviews)

Best Mass Dry Shampoo

Not Your Mother's® Beach Babe™ Texturizing Dry Shampoo

(1,673 Reviews)

Best Prestige Serum

Moroccanoil Mending Infusion 2.53 OZ

(182 Reviews)

Best Mass Hair Oil

L'Oréal Elvive Extraordinary Oil Treatment

(3,725 Reviews)

Best Indie Texturizing Product

IGK Beach Club Texture Spray

(909 Reviews)

Best Indie Shampoo

Briogeo Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo

(1,197 Reviews)

Best Overall Curly Hair Must Have

Herbal Essences Totally Twisted Curly Hair Shampoo

(772 Reviews)

Best Overall Hair Dryer

The Dyson Supersonic Hair Dryer

(2,387 Reviews)

Best Prestige Hair Oil

Kérastase Elixir Ultime LHuile Original Hair Oil

(1,447 Reviews)

Best Indie Hair Mask

Briogeo Don't Despair, Repair! Deep Conditioning Mask

(3,859 Reviews)

Best Prestige Shampoo

Living Proof Perfect Hair Day™ Shampoo

(1,264 Reviews)

Best Overall Hair Gel

DevaCurl Light Defining Gel, Soft Hold No-Crunch Styler

(776 Reviews)

Best Indie Conditioner

amika The Kure Repair Conditioner

(63 Reviews)

Best Overall Curling Iron

Hot Tools Professional Gold Curling Iron 1 1/4"

(1,088 Reviews)

Best Indie Serum

Eva NYC Mane Magic 10-in-1 Primer

(8,692 Reviews)

Best Prestige Dry Shampoo

Living Proof Perfect Hair Day Dry Shampoo

(3,859 Reviews)

Best Prestige Hair Mask

Moroccanoil® Restorative Hair Mask

(1,114 Reviews)

Best Overall Brush

Tangle Teezer The Original Detangling Hairbrush

(1,742 Reviews)

Best Prestige Texturizing Product

Living Proof Full Dry Volume Blast

(1,739 Reviews)

Best Prestige Scalp Treatment

Oribe Serene Scalp Soothing Leave-On Treatment

(50 Reviews)

Best Mass Serum

OGX® Coconut Milk Serum

(6,173 Reviews)

Best Mass Hair Mask

Garnier Fructis Smoothing Treat 1 Minute Hair Mask + Avocado Extract

(3,003 Reviews)

Best Mass Styling Product

Herbal Essences Totally Twisted Curl Boosting Hair Mousse

(2,575 Reviews)

Best in Body Care

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Best in Fragrance

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Best in Influenster Spotlight

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Favorite Celeb Collaboration: Zoe Kravitz x Yves Saint Laurent

Yves Saint Laurent

(3,457 Reviews)

Favorite Cult Classic Product

Kat Von D Studded Kiss Crème Lipstick

(20,356 Reviews)

Favorite Dark Spot Treatment

POND'S® Clarant B3 Dark Spot Correcting Cream

(6,118 Reviews)

Favorite ‘Treat Yourself’ Product

Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation

(1,953 Reviews)

Favorite Brow & Lash Serum

Milk Makeup Kush Growhouse Lash + Brow Serum

(2,118 Reviews)

Favorite New Clean Product

Glow Recipe Avocado Melt Retinol Sleeping Mask

(71 Reviews)

Favorite Cannabis Beauty Product

Peter Thomas Roth Green Releaf Therapeutic Sleep Cream 1.7 oz/ 50 mL

(296 Reviews)

Favorite Clarifying Hair Product

DevaCurl Buildup Buster, Micellar Water Cleansing Serum

(554 Reviews)

Most Inclusive Makeup Brand: Dior

Dior Backstage Face & Body Foundation

(1,763 Reviews)

Favorite Sustainable Brand

Seed Phytonutrients

(325 Reviews)

Favorite New Mask Innovation

PEACE OUT Microneedling Dark Spot Brightening Dots

(54 Reviews)

Favorite K-Beauty Discovery

VDL Lumilayer Primer Fresh

(674 Reviews)

Favorite Highlighter Drops


(2,640 Reviews)

Favorite Hair Product to Hide Greys

L'Oréal Paris Magic Root Cover Up

(996 Reviews)

Favorite Cica Skincare Product

Dr. Jart+ Cicapair Tiger Grass Cream

(780 Reviews)

Favorite Anti-Aging New Release

Ole Henriksen PHAt Glow Facial

(899 Reviews)

Favorite Natural Nail Product

Burt's Bees Lemon Butter Cuticle Cream

(11,981 Reviews)

Coolest Overall Innovation

Pantene Intense Rescue Shots

(1,083 Reviews)

Favorite Splurgeworthy Beauty Tool

DERMAFLASH Dermapore Pore Extractor & Serum Infuser

(55 Reviews)

Favorite Ingestible Beauty Product

Vital Proteins Collegen Peptides Unflavored 20 oz

(158 Reviews)

Favorite Holographic Beauty Product

bliss Eye Got This™ Holographic Foil Eye Masks

(478 Reviews)

Favorite Fine Line-Fighter

Kiehl's Powerful-Strength Line-Reducing Concentrate

(333 Reviews)

Favorite Skin Roller

Herbivore Botanicals Rose Quartz Facial Roller

(62 Reviews)

Favorite Collaboration

Urban Decay x Game of Thrones Eyeshadow Palette

(827 Reviews)

Favorite Skin-entertainment Product

I Dew Care Berry Groovy Brightening Glycolic Wash-Off Mask

(157 Reviews)

Favorite Food-Inspired Skincare Product

Youth To The People Kale Spinach Green Tea Age Prevention Cleanser

(967 Reviews)

Favorite Beauty Gummy

Nature's Bounty® Optimal Solutions® Hair Skin & Nails Gummies

(7,318 Reviews)

Favorite Customizable Haircare Brand

Color&Co Your Personalized Colorbox

(227 Reviews)

Favorite Customizable Skincare Brand

(23 Reviews)

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