Influenster 2019 Reviewers' Choice Awards


Announcing the winners from our fifth annual “Influenster Reviewers’ Choice Awards: Best in Beauty!” First, we analyzed a year’s worth of data from nearly 6.5 million organic, non-incentivized product reviews within the makeup, skin care, hair care, body care and fragrance categories. From there, we selected 206 winners based on review volume, year-over-year growth, and star rating - plus a few Influenster favorites - making these products a true representation of what has our community buzzing in Beauty.

Best in Makeup

See All

Best Mass Mascara


(14,746 Reviews)

Best Prestige Setting Spray

Urban Decay All Nighter Long-Lasting Makeup Setting Spray

(60,178 Reviews)

Best Mass Liquid Foundation

L'Oréal Paris Infallible 24H Stay Fresh Foundation

(2,787 Reviews)

Best Indie Single Eyeshadow

Morphe Brushes Individual Eye Shadows

(1,409 Reviews)

Best Indie Pencil Eyeliner

ColourPop Swerve Crème Gel Eyeliner Pencil

(1,518 Reviews)

Best Overall Liquid Eyeliner

tarte Sex Kitten Liquid Liner Black

(802 Reviews)

Best Mass Lipstick

NYX Powder Puff Lippie

(1,504 Reviews)

Best Prestige Concealer

Too Faced Born This Way Super Coverage Multi Use Sculpting Concealer

(3,997 Reviews)

Best Prestige Lip Liner

Charlotte Tilbury Lip Cheat Lip Liner Pencil

(534 Reviews)

Best Indie Bronzer

Pretty Vulgar Bronzed B Powder Bronzer

(295 Reviews)

Best Prestige Setting Powder

Laura Mercier Invisible Loose Setting Powder

(5,533 Reviews)

Best Indie Powder Foundation

Wander Beauty Wanderlust Powder Foundation

(58 Reviews)

Best Indie Lipstick

ColourPop Crème Lux Lipstick

(2,330 Reviews)

Best Prestige Bronzer

Benefit Cosmetics Hoola Bronzing Powder

(2,212 Reviews)

Best Mass Primer

e.l.f. Tone Adjusting primer

(1,576 Reviews)

Best Prestige Lipstick

Huda Beauty Liquid Matte Lipstick

(8,351 Reviews)

Best Indie Brow Pencil

ColourPop Precision Brow Pencil

(3,573 Reviews)

Best Prestige Makeup Brush

TARTE The Buffer Airbrush Finish Bamboo Foundation Brush

(1,304 Reviews)

Best Indie Lipgloss

Dose Of Colors Lip Gloss

(855 Reviews)

Best Mass Brow Gel

Maybelline TattooStudio™ Waterproof Eyebrow Gel

(2,736 Reviews)

Best Indie Highlighter

Glossier Haloscope Highlighter

(2,071 Reviews)

Best Indie Blush

Glossier Cloud Paint

(2,136 Reviews)

Best Prestige Blush

Anastasia Beverly Hills Blush Trio

(997 Reviews)

Best Mass Concealer

Makeup Revolution Conceal & Define Full Coverage Conceal & Contour

(6,222 Reviews)

Best Prestige Sponge

the original beautyblender®

(28,850 Reviews)

Best Overall Base Coat

wet n wild Wild Shine Nail Color Base Coat

(1,828 Reviews)

Best Indie Sponge

Morphe Flawless Beauty Sponge

(2,329 Reviews)

Best Prestige Stick Foundation

Hourglass Vanish Seamless Finish Foundation Stick

(9,044 Reviews)

Best Indie Eyeshadow Palette

Violet Voss PRO Eyeshadow Palette - HG

(1,513 Reviews)

Best Indie Lip Care

Kopari Coconut Lip Glossy

(462 Reviews)

Best Prestige Liquid Foundation

Huda Beauty #Fauxfilter Foundation

(3,142 Reviews)

Best Prestige Eyeshadow Palette

ANASTASIA BEVERLY HILLS Norvina Eyeshadow Palette

(3,568 Reviews)

Best Prestige Single Eyeshadow

Stila Shimmer & Glow Liquid Eye Shadow

(1,359 Reviews)

Best Prestige Powder Foundation

M.A.C Cosmetics Mineralize Loose Powder Foundation

(887 Reviews)

Best Prestige Lip Care

LANEIGE Lip Sleeping Mask

(7,539 Reviews)

Best Indie Concealer

ColourPop No Filter Concealer

(5,254 Reviews)

Best Overall Tinted Moisturizer

Laura Mercier Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

(5,333 Reviews)

Best Mass Stick Foundation

Makeup Revolution Fast Base Stick Foundation

(1,513 Reviews)

Best Mass Sponge

e.l.f. Total Face Sponge

(572 Reviews)

Best Mass Powder Foundation

Maybelline Fit Me® Matte + Poreless Powder

(11,890 Reviews)

Best Mass Blush

Milani Rose Powder Blush – Romatic Rose

(853 Reviews)

Best Overall Nail Treatment

Sally Hansen® Hard As Nails® Hardener Treatment

(1,392 Reviews)

Best Indie Liquid Foundation

The Ordinary. Colours Serum Foundation

(1,868 Reviews)

Best Mass Single Eyeshadow

NYX Professional Makeup Shimmer Down Pigment

(507 Reviews)

Best Prestige Gel Eyeliner

Marc Jacobs Highliner Gel Eye Crayon

(3,982 Reviews)

Best Overall Nail Polish

essie Nail Polish

(33,510 Reviews)

Best Indie Mascara

MILK MAKEUP KUSH High Volume Mascara

(3,697 Reviews)

Best Indie Brow Gel

ColourPop Crème Brow Colour Gel

(1,882 Reviews)

Best Mass Makeup Brush

Real Techniques Expert Face Brush

(6,291 Reviews)

Best Indie Gel Eyeliner

Pretty Vulgar The Ink Gel Eyeliner

(1,772 Reviews)

Best Prestige Mascara

IT Cosmetics™ Superhero™ Mascara

(7,259 Reviews)

Best Mass Eyeshadow Palette

Revolution Beauty Re-Loaded Palette

(1,255 Reviews)

Best Indie Lip Liner

PAT McGRATH LABS Permagel Ultra Lip Pencil

(74 Reviews)

Best Indie Primer

MILK MAKEUP Luminous Blur Stick

(425 Reviews)

Best Prestige Highlighter

FENTY BEAUTY by Rihanna Match Stix Shimmer Skinstick

(1,460 Reviews)

Best Indie Stick Foundation

Wander Beauty Flash Focus Hydrating Foundation Stick

(187 Reviews)

Best Overall Press-On Nails

imPRESS Press-on Manicure

(8,745 Reviews)

Best Prestige Brow Pencil

Benefit Cosmetics Precisely, My Brow Eyebrow Pencil

(8,062 Reviews)

Best Prestige Pencil Eyeliner

URBAN DECAY 24/7 Glide-On Eye Pencil

(19,821 Reviews)

Best Mass Lipgloss

Rimmel London Stay Glossy Lip Gloss

(1,083 Reviews)

Best Mass Lip Liner

COVERGIRL Exhibitionist Lip Liner

(400 Reviews)

Best Mass Setting Powder

COVERGIRL Outlast All-Day Matte Finishing Powder

(1,018 Reviews)

Best Mass Brow Pencil

Maybelline Total Temptation Eyebrow Definer Pencil

(1,798 Reviews)

Best Overall Polish Remover

Sally Hansen Nail Polish Remover Strengthening by Sally Hansen

(766 Reviews)

Best Overall Top Coat

OPI Top Coat

(5,224 Reviews)

Best Mass Highlighter

Maybelline Facestudio® Master Chrome™ Metallic Highlighter

(5,804 Reviews)

Best Indie Setting Spray

MORPHE Continuous Setting Mist

(6,236 Reviews)

Best Mass Setting Spray

wet n wild Photo Focus Matte Finish Setting Spray

(1,663 Reviews)

Best Mass Bronzer

Physicians Formula Murumuru Butter Butter Bronzer

(19,742 Reviews)

Best Mass Pencil Eyeliner

NYX Jumbo Eye Pencil

(10,298 Reviews)

Best Mass Lip Care

Vaseline® Blueseal Petroleum Jelly Original

(3,393 Reviews)

Best Overall False Lashes

KISS Looks So Natural Shy False Eyelashes

(2,583 Reviews)

Best Prestige Brow Gel

Benefit Cosmetics Gimme Brow+ Volumizing Eyebrow Gel

(13,641 Reviews)

Best Indie Makeup Brush

Morphe M439 Deluxe Buffer

(2,617 Reviews)

Best Mass Gel Eyeliner

COVERGIRL Ink It! Perfect Point Gel Eyeliner

(1,577 Reviews)

Best Prestige Lipgloss

FENTY BEAUTY by Rihanna Gloss Bomb Universal Lip Luminizer

(8,849 Reviews)

Best Prestige Primer

TATCHA The Silk Canvas Filter Finish Protective Primer

(3,445 Reviews)

Best Indie Setting Powder

MILK MAKEUP Blur + Set Matte Loose Setting Powder

(865 Reviews)

Best in Facial Care

See All

Best Mass Facial Moisturizer

CeraVe Moisturizing Cream

(2,713 Reviews)

Best Indie Facial Scrub

Frank Body Creamy Face Scrub

(258 Reviews)

Best Overall Facial Mist

Tatcha Luminous Dewy Skin Mist

(10,741 Reviews)

Best Mass Toner

Thayers Alcohol-Free Rose Petal Witch Hazel Toner

(13,227 Reviews)

Best Indie Acne Treatment


(6,013 Reviews)

Best Mass Acne Treatment

Neutrogena® Facial Cleansing Bar For Acne-prone Skin

(3,324 Reviews)

Best Indie Facial Mask

Glossier Moisturizing Moon Mask

(4,797 Reviews)

Best Prestige Facial Mask

Ahava Hydration Cream Mask

(787 Reviews)

Best Indie Eye Cream

Drunk Elephant C-Tango(TM) Multivitamin Eye Cream

(1,078 Reviews)

Best Prestige Eye Cream

Clinique All About Eyes™

(5,425 Reviews)

Best Prestige Face Oil

KORRES WILD ROSE Advanced Brightening & Nourishing Face Oil

(690 Reviews)

Best Indie Face Oil

Drunk Elephant Virgin Marula Luxury Facial Oil

(7,514 Reviews)

Best Mass Facial Peel

SheaMoisture Superfruit Multi-Vitamin Renewal Peel Pads

(3,150 Reviews)

Best Prestige Acne Treatment

Origins Spot Remover Acne treatment pads

(744 Reviews)

Best Indie Facial Peel

The Ordinary. AHA 30% + BHA 2% Peeling Solution

(3,051 Reviews)

Best Mass Facial Serum

Neutrogena® Hydro Boost Hydrating Serum

(496 Reviews)

Best Overall Cleansing Balm

Farmacy Green Clean Makeup Meltaway Cleansing Balm

(2,004 Reviews)

Best Mass Night Cream

CeraVe PM Facial Moisturizing Lotion

(3,416 Reviews)

Best Prestige Night Cream

LA MER The Moisturizing Gel Cream

(640 Reviews)

Best Mass Face Oil

Physicians Formula Organic Wear Bright Booster Oil Elixir

(2,268 Reviews)

Best Indie Facial Serum

The Ordinary. Niacinamide 10% + Zinc 1%

(2,706 Reviews)

Best Prestige Facial Serum

Estée Lauder Advanced Night Repair Concentrate Recovery Boosting Treatment

(962 Reviews)

Best Micellar Water

Garnier SkinActive Micellar Cleansing Water All-in-1

(31,831 Reviews)

Best Prestige Facial Moisturizer

TATCHA® The Water Cream

(3,067 Reviews)

Best Prestige Facial Peel

Dr. Dennis Gross Skincare Alpha Beta(R) Peel Extra Strength Daily Peel 5 Treatments

(596 Reviews)

Best Mass Eye Cream

Neutrogena® Hydro Boost Gel-Cream Eye

(4,875 Reviews)

Best Overall Makeup Wipes

Neutrogena Makeup Remover Cleansing Towelettes

(73,403 Reviews)

Best Mass Facial Cleanser

Noxzema Original Deep Cleansing Cream

(2,849 Reviews)

Best Mass Facial Scrub

St. Ives Acne Control Apricot Scrub

(28,293 Reviews)

Best Indie Facial Cleanser

Glossier. Milky Jelly Cleanser

(3,044 Reviews)

Best Prestige Toner

Lancôme Tonique Confort Comforting Rehydrating Toner

(801 Reviews)

Best Overall Makeup Remover

Clinique Take The Day Off™ Makeup Remover for Lids, Lashes & Lips

(11,109 Reviews)

Best Indie Facial Moisturizer

Drunk Elephant Protini™ Polypeptide Cream

(4,229 Reviews)

Best Mass Facial Mask

Freeman Feeling Beautiful Green Tea + Orange Blossom Peel-Off Gel Mask

(810 Reviews)

Best Indie Toner

The Ordinary. Glycolic Acid 7% Toning Solution

(2,091 Reviews)

Best Indie Night Cream

Beautycounter Countermatch Recovery Sleeping Cream

(57 Reviews)

Best Prestige Facial Scrub

OLEHENRIKSEN Transforming Walnut Scrub

(918 Reviews)

Best Overall Essence

fresh Black Tea Kombucha Facial Treatment Essence

(995 Reviews)

Best Prestige Facial Cleanser

ELEMIS Superfood Facial Wash

(587 Reviews)

Best in Haircare

See All

Best Overall Hair Spray

L'Oréal Paris Elnett Satin Hairspray Extra Strong Hold

(1,749 Reviews)

Best Indie Hair Oil

Ouai Hair Oil

(3,734 Reviews)

Best Overall Brush

Tangle Teezer The Original Detangling Hairbrush

(1,500 Reviews)

Best Prestige Dry Shampoo

Living Proof Perfect Hair Day Dry Shampoo

(3,472 Reviews)

Best Prestige Hair Mask

Moroccanoil® Restorative Hair Mask

(1,079 Reviews)

Best Overall Permanent Hair Color

Revlon® Colorsilk Beautiful Color™ Permanent Hair Color

(4,483 Reviews)

Best Indie Serum

Eva NYC Mane Magic 10-in-1 Primer

(8,565 Reviews)

Best Prestige Conditioner

Bumble and bumble. Hairdresser's Invisible Oil Conditioner

(427 Reviews)

Best Overall 2 in 1

Dove Men+Care Fresh & Clean Fortifying 2-In-1 Shampoo + Conditioner

(11,671 Reviews)

Best Indie Shampoo

Briogeo Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo

(1,060 Reviews)

Best Prestige Texturizing Product

Living Proof Full Dry Volume Blast

(1,628 Reviews)

Best Overall Hair Dryer

The Dyson Supersonic Hair Dryer

(2,153 Reviews)

Best Overall Hair Gel

DevaCurl Light Defining Gel, Soft Hold No-Crunch Styler

(701 Reviews)

Best Prestige Scalp Treatment

Oribe Serene Scalp Soothing Leave-On Treatment

(37 Reviews)

Best Mass Serum

OGX® Coconut Milk Serum

(6,283 Reviews)

Best Prestige Shampoo

Living Proof Perfect Hair Day™ Shampoo

(1,174 Reviews)

Best Mass Hair Oil

L'Oréal Elvive Extraordinary Oil Treatment

(3,634 Reviews)

Best Indie Dry Shampoo

amika Perk Up Dry Shampoo

(3,849 Reviews)

Best Mass Conditioner

Pantene Pro-V Daily Moisture Renewal Conditioner

(3,432 Reviews)

Best Overall Curling Iron

Hot Tools Professional Gold Curling Iron 1 1/4"

(966 Reviews)

Best Mass Hair Mask

Garnier Fructis Smoothing Treat 1 Minute Hair Mask + Avocado Extract

(2,755 Reviews)

Best Indie Conditioner

amika The Kure Repair Conditioner

(43 Reviews)

Best Prestige Hair Oil

Kérastase Elixir Ultime LHuile Original Hair Oil

(1,258 Reviews)

Best Indie Hair Mask

Briogeo Don't Despair, Repair! Deep Conditioning Mask

(3,628 Reviews)

Best Overall Demi-Permanent Hair Color

Garnier HerbaShine Color Creme

(1,809 Reviews)

Best Overall Curly Hair Must Have

Herbal Essences Totally Twisted Curly Hair Shampoo

(755 Reviews)

Best Mass Styling Product

Herbal Essences Totally Twisted Curl Boosting Hair Mousse

(2,431 Reviews)

Best Mass Shampoo

Suave® Professionals® Keratin Infusion Smoothing Shampoo

(2,075 Reviews)

Best Overall Temporary Hair Color

L'Oreal Colorista 1-Day Spray

(934 Reviews)

Best Indie Scalp Treatment

dpHUE Apple Cider Vinegar Scalp Scrub

(597 Reviews)

Best Indie Texturizing Product

IGK Beach Club Texture Spray

(813 Reviews)

Best Prestige Serum

Moroccanoil Mending Infusion 2.53 OZ

(181 Reviews)

Best Overall Flat Iron

Remington S5500 Digital Anti Static Ceramic Hair Straightener, 1-Inch, Purple []

(889 Reviews)

Best Mass Texturizing Product

Not Your Mother's® Beach Babe™ Texturizing Sea Salt Spray

(15,834 Reviews)

Best Mass Dry Shampoo

Not Your Mother's® Beach Babe™ Texturizing Dry Shampoo

(1,395 Reviews)

Best Mass Scalp Treatment

OGX Tea Tree Mint Extra Strength Scalp Treatment

(307 Reviews)

Best in Body Care

See All

Best in Fragrance

See All

Best in Influenster Spotlight

See All

Favorite Cannabis Beauty Product

Peter Thomas Roth Green Releaf Therapeutic Sleep Cream 1.7 oz/ 50 mL

(285 Reviews)

Favorite K-Beauty Discovery

VDL Lumilayer Primer Fresh

(659 Reviews)

Favorite Celeb Collaboration: Zoe Kravitz x Yves Saint Laurent

Yves Saint Laurent

(3,452 Reviews)

Favorite Beauty Gummy

Nature's Bounty® Optimal Solutions® Hair Skin & Nails Gummies

(7,210 Reviews)

Favorite Clarifying Hair Product

DevaCurl Buildup Buster, Micellar Water Cleansing Serum

(537 Reviews)

Favorite New Mask Innovation

PEACE OUT Microneedling Dark Spot Brightening Dots

(44 Reviews)

Favorite Cica Skincare Product

Dr. Jart+ Cicapair Tiger Grass Cream

(670 Reviews)

Favorite Food-Inspired Skincare Product

Youth To The People Kale Spinach Green Tea Age Prevention Cleanser

(773 Reviews)

Favorite Cult Classic Product

Kat Von D Studded Kiss Crème Lipstick

(20,233 Reviews)

Favorite Dark Spot Treatment

POND'S® Clarant B3 Dark Spot Correcting Cream

(5,959 Reviews)

Favorite Hair Powder

Big Sexy Hair Powder Play

(573 Reviews)

Favorite ‘Treat Yourself’ Product

Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation

(1,251 Reviews)

Favorite Brow & Lash Serum

Milk Makeup Kush Growhouse Lash + Brow Serum

(1,113 Reviews)

Favorite Customizable Skincare Brand

(20 Reviews)

Most Inclusive Makeup Brand: Dior

Dior Backstage Face & Body Foundation

(1,612 Reviews)

Favorite Ingestible Beauty Product

Vital Proteins Collegen Peptides Unflavored 20 oz

(138 Reviews)

Favorite Fine Line-Fighter

Kiehl's Powerful-Strength Line-Reducing Concentrate

(313 Reviews)

Coolest Overall Innovation

Pantene Intense Rescue Shots

(878 Reviews)

Favorite Skin Roller

Herbivore Botanicals Rose Quartz Facial Roller

(49 Reviews)

Favorite Holographic Beauty Product

bliss Eye Got This™ Holographic Foil Eye Masks

(411 Reviews)

Favorite Splurgeworthy Beauty Tool

DERMAFLASH Dermapore Pore Extractor & Serum Infuser

(44 Reviews)

Favorite Sustainable Brand

Seed Phytonutrients

(301 Reviews)

Favorite Hair Product to Hide Greys

L'Oréal Paris Magic Root Cover Up

(869 Reviews)

Favorite Skin-entertainment Product

I Dew Care Berry Groovy Brightening Glycolic Wash-Off Mask

(152 Reviews)

Favorite New Clean Product

Glow Recipe Avocado Melt Retinol Sleeping Mask

(31 Reviews)

Favorite Highlighter Drops


(2,593 Reviews)

Favorite Anti-Aging New Release

Ole Henriksen PHAt Glow Facial

(609 Reviews)

Favorite Customizable Haircare Brand

Color&Co Your Personalized Colorbox

(162 Reviews)

Favorite Natural Nail Product

Burt's Bees Lemon Butter Cuticle Cream

(11,488 Reviews)

Favorite Collaboration

Urban Decay x Game of Thrones Eyeshadow Palette

(364 Reviews)

JOIN NOW to gain access to over 25 million product reviews, free full size samples, and more!

Sign up now

JOIN NOW to gain access to over 25 million product reviews, free full size samples, and more!

Sign up now

JOIN NOW to gain access to over 25 million product reviews, free full size samples, and more!

Sign up now

JOIN NOW to gain access to over 25 million product reviews, free full size samples, and more!

Join now

JOIN NOW to gain access to over 25 million product reviews, free full size samples, and more!

Join now

JOIN NOW to gain access to over 25 million product reviews, free full size samples, and more!

Join now

JOIN NOW to gain access to over 25 million product reviews, free full size samples, and more!

Sign up now

JOIN NOW to gain access to over 25 million product reviews, free full size samples, and more!

Sign up now

Sign up to join our community!