I was recommended this by my stylist after not liking another brand. The great thing is that this actually smells just as good as it works. My color stayed nicely, obviously with proper care of it as well. I used a variety of products from Redken to really maintain my color. I highly recommend making sure you carry your care of your hair into the shower with this product as well as the coinciding conditioner.
We swear by Fromm. We have two huskies, who both eat the gold. One of which, is of course a puppy and we want to ensure her coat and everything else on the inside is being treated well. Just like humans, what you put in-you get out. We care about our dogs, and Fromm clearly does as well. We have spoken to the company as well, and being family owned-they have always been spectaular to us.