Target is Bringing This Insta-Ready Rosé to Stores
Yes, yes, yes.
Rooftop season might not quite be upon us, but we'd be lying if we said our minds weren't already starting to wander toward warmer weather and happy hour entertaining. So when we heard that Target was upping its rosé game, we were beyond intrigued. You might be familiar with the Instagram-friendly brand, Yes Way Rosé. With 45,000 Instagram followers, a perfectly curated feed, and its own line of rosé-themed branded products (and obviously now, wine), Yes Way Rosé is all about living your best rosé life.
And now, the brand has fully made the transition into full-blown rosé. And you'll be able to get your hands on the brand's new signature rosé at your eternal happy place: Target. Although you might think the brand's vino is just a cute twist on the world's millennial pink obsession, it's actually a quality rosé that took Yes Way's founders (best friends Erica Blumenthal and Nikki Huganir) all the way to the south of France to concoct the best blend of Mediterranean grapes. The result is a Insta-worthy pink juice that’s dry with notes of strawberry, citrus, and white peach.
As the home of many of our millennial obsessions, Target seems like just the natural choice for the brand's first rosé. Plus, the adorable (and quality!) rosé will be available in stores at that Target price point you know and love. Believe it or not, but each bottle of Yes Way Rosé will go for only $12.99.
Be on the look out for this new launch this March 4! In the mean time, share with us your favorite buy at Target below!