What Women Really Want This Valentine's Day–State by State

Sorry, greeting cards, you didn't make this list

Save those DIY gifts—women want nothing more than to be pampered this Valentine's Day! We surveyed 6,899 women to find out exactly what they want this February 14, and let's just say we weren't surprised at all! Here's what the ladies are wishing for this year—state by state.


Valentine's Day


No surprise—cosmetics and grooming items are American women's most wanted gift. Turns out, you really can win someone over with an eyeshadow palette or highlighter. 

And, of course, more traditional gifts associated with the holiday such as dining out or flowers came in second and third, respectively. Who could possibly turn down a prix fixe menu and a bouquet of roses, after all? 

As far as spending goes, almost two-thirds of the women surveyed think that $21-$100 is an acceptable amount to spend for the holiday. Pretty reasonable, right?

Here's a breakdown of what women want for Valentine's Day, state by state:

AK Fragrance

AL Cosmetics/Grooming

AR Flowers

AZ Cosmetics/Grooming

CA Cosmetics/Grooming

CO Dining out

CT Cosmetics/Grooming

DC Dining out

DE Chocolate and candy

FL Cosmetics/Grooming

GA Cosmetics/Grooming

HI Flowers

IA Dining out

ID Clothing and shoes

IL Cosmetics/Grooming

IN Chocolate and candy

KS Dining out

KY Dining out

LA Spa and wellness

MA Chocolate and candy

MD Cosmetics/Grooming

ME Jewelry

MI Dining out

MN Flowers

MO Chocolate and candy

MS Cosmetics/Grooming

MT Fragrance

NC Cosmetics/Grooming

ND Electronics/Gadgets

NE Cosmetics/Grooming

NH Spa and wellness

NJ Dining out

NM Flowers

NV Cosmetics/Grooming

NY Cosmetics/Grooming

OH Flowers

OK Cosmetics/Grooming

OR Cosmetics/Grooming

PA Flowers

RI Flowers

SC Dining out

SD Engagement ring

TN Cosmetics/Grooming

TX Cosmetics/Grooming

UT Clothing and shoes

VA Cosmetics/Grooming

VT Dining out

WA Cosmetics/Grooming

WI Bag/Purse/Wallet

WV Dining out

WY Chocolate and candy

A little more info:

These are some of the key findings from an Influenster survey conducted from Jan 13 - 23, 2017, with a total of 5,054 completes and a sample of 5,054 users across all ages (18 - 24: 47%; 25 - 34: 38%; 36 - 44: 11%, 45-54: 3%; 55+: 1%) with heavy social media usage (On 2+ social media channels: 99%). Average age of respondent: 26. The survey was conducted online in all 50 U.S. states and the District of Columbia. The margin of sampling error is +/- 1.38 percentage points.

Need help with your last-minute shopping? Take a look at Influenster's top lipsticks, fragrances, lotions, and candy to help get you started! 

Did your Valentine's Day wish make this list? Tell us what you want this February 14 in the comments below!

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About the Author
Claire R.
Claire R.
I'm a Texas girl living in NYC and obsessed with all things beauty–hot rollers (so southern, I know!), lipstick, and magnetic eyeshadows are just a few of my favorite things. Follow me @clairehrodgers on Instagram!