Why Jamsu Is Making All Your Fave Beauty Bloggers Dunk Their Faces In Water

H20 ya'll. 

Caitlin M.
ByCaitlin M.

You might have spotted some of your favorite beauty bloggers practicing this new Korean beauty trend of sticking their whole faces of makeup in water. The trend, jamsu, is not only totally bizarre but it's also totally cool. If jamsu still has you scratching your head, we're breaking down the trend that has women dunking their faces into water. Read on for more on the new K-beauty trend.

The scoop: Similar to baking, jamsu is for those looking for a #flawless finish. Jamsu translates to diving or submerging in Korean, and although it does utilize loads and loads of baby powder (or pressed powder), it's primary "tool" is a sink full of water. That's right, you submerge your fully made-up face in a basin of water to reveal a flawless complexion.

Why it's necessary: It's technically not necessary. But, if you're feeling adventurous or you really want that crisp makeup look, this just might be the technique for you.

How to do it: This might sound totally backwards, but after doing your full face of makeup (yep, primer, foundation, and the works), you cake on baby powder or loose powder until your face is quite covered. Let it sit for about 10 minutes. Here comes the fun part: you dunk your face into a basin of water for about 20 seconds. Pat yourself dry to finish.

The theory is that the baby powder and water work together to lock in your makeup and prevent it from running or melting. Interesting, we know. But, take a peek at vlogger Beauty Vixxen attempting it below and see for yourself.



Shop the trend:

Johnson's Baby Powder ($3.49)

johnson's baby powder

For this trend, traditional baby powder is best!


COVERGIRL Professional Loose Powder ($9.49)

COVERGIRL Professional Loose Powder

If the thought of caking on baby powder terrifies you a little, you might be better opting for a finely milled loose powder instead.


e.l.f. professional Powder Puffs ($1.00)

elf powder puffs

Use puffs to cake on the powder. These ones from e.l.f. are affordable and super soft.

Would you try this trend? Let us know. Better yet, have you tried jamsu? Share with us your experience!

About the Author
Caitlin M.
Caitlin M.
Runner. Music lover. All things nachos. Follow me on Instagram: @caitlinsmiller