You've probably heard a lot of buzz around this week's beauty dictionary term, so we decided to breakdown the often-confusing term. Read on to get the scoop on cryotherapy—plus shop to products that utilize the same principles of the treatment!
The word: cryotherapy
Also known as: cryo, whole body cryothereapy, WBC
What it does: Cryotherapy is the use of extremely low temperatures for medical and aesthetic purposes. Those undergoing the treatment typically opt for whole body cyrotherapy, in which they stand in an insanely cold (like -250 degrees F cold) tank for two to four minutes. Why on Earth would anyone do this you ask? Well, a number of reasons. WBC is said to be fantastic for the skin (smooth out wrinkles, firm things up, reduce inflammation, etc.) and burn up to 800 calories.
Although cryotheraphy was actually developed in 1978 by a Japanese doctor to treat rheumatoid-arthritis patients, today it's popular among athletes and actors wishing to tone up and feel great—cryo releases endorphins immediately after the treatment.
You might to hit up a specialty treatment center to experience cryo IRL, but thanks to some revolutionary beauty product on the market, you can mimic the skincare benefits of extreme cold.
Just as cryo relies on the cold to stimulate tightening skin properties, Spanish brand Natura Bisse's Diamond Ice mask contains a Marine DNA concentrate to offer an intense cooling sensation for a hydrating, tightening, and firming "cosmetic face lift" effect.
Created by Dr. Yannis Alexandrides, this new serum mimics the therapeutic benefits of cryotherapy through Pehatight, which instantly tightens the skin upon application. Use this serum to sculpt and tone all over.
Kate Somerville Tight'N Cryogenic Tightening Gel ($98 at Sephora)
Not only does this gel deliver the tightening and firming power of "cryo," but it also goes on cool and crackles on the skin for a complete sensory experience.
Would you ever try cryotherapy? Let us know below!