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Big Beauty News: Beautycounter is Now Available at Target
Trending On The Runway: Hair & Makeup
Beauty News: A Donut-Scented Liquid Lipstick, Wet Brush's New Tool, and More!

Beauty News: A Donut-Scented Liquid Lipstick, Wet Brush's New Tool, and More!

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Two things we learned this AM: number one, donut scented liquid lipsticks are a thing; and number two, our favorite brands are curating game-changing new products that the Internet is freaking out over. Read ahead for the much-talked about beauty news at the moment.

Wet Brush expands its hair tools horizons

Wet Brush

The maker of your favorite midi brushes has officially announced its expansion to hair styling tools. By the end of 2017, Wet Brush plans to launch a full line of time-saving hot tools including flat irons, curling irons, and a travel dryer for jet-setting beauty lovers. Oh, and because the team behind Wet Brush knows they can win us over with just about anything, they’re adding styling products to go with the tools.

But for now, the world is being graced by the presence of The Aspire–a double-duty hair dryer. It comes with two concentrator nozzles designed for a more efficient styling process. At four inches across, the Max Coverage Concentrator nozzle is twice the width of your typical dryer attachment and aims to cut drying time by 35 percent. For a sleek blowout, The Super Smooth concentrator has a ridged design to create a straighter blowout.

The Aspire, priced at $129, will launch in 20,000 salon doors this month.

A donut-scented liquid lipstick is almost here.

What does Sugarpill Cosmetics and a drag queen beauty influencer have in common? A donut-scented liquid lipstick, that’s what! The two have collaborated to create a creamy matte lavender-mauve with a mix of aqua and violet sparkles.

Snag it for $18 at sugarpill.net and kimchithedragqueen.com September 21.

Estée Lauder is adding another anti-aging product to stop the clocks


Estee Lauder



The Estée Lauder Advanced Night Repair Intensive Recovery Ampoules is rumored to be the next best thing to Estée Lauder’s anti-aging arsenal. This powerful recovery concentrate calms and efficiently renews the look of stressed and tired skin.

Grab it while you can for $110 at Estée Lauder.

Sigma Beauty Dry ‘n Shape Tower is about to be a vanity staple

Sigma Beauty


The Dry'n Shape Tower® will be every brush hoarder’s favorite product. It’s specially designed to completely dry and shape your most dense eye brushes super fast. Plus, it can hold up to 48 brushes at once!

Snag it for $39 at sigmabeauty.com

Which launch are you most excited for? Tell us in the comments below!

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