We challenge anyone who doubts the magic of the drugstore beauty aisle. Today, drugstore beauty is better than ever. From skincare to cosmetics, there are solid options that rival many high end products in quality and trendiness. And because they're at the drugstore, they're a heck of a lot easier on the wallet. 

One brand that caught our eyes just happens to be a Walgreens exclusive. C.Y.O. is a brand new cosmetic brand that ranges in everything from lip color to eye color to complexion products. And the best part is: nothing is more than $8! That's right, you can stock up on a whole new beauty bag for the price of a luxury mascara. 

Ready to shop? Click through to see five products we're putting in our shopping cart. Oh and you'd be smart to act fast. Right now, Walgreens is celebrating the launch of C.Y.O. with a special buy 2 get the 3rd free option. What are you waiting for?