We can thank Instagram for a lot of things: #foodgrams, selfies, filters that enhance a good hair day, and yes, even makeup trends. One of the biggest trends to hit Instagram has been baking. Not familiar with the term? Don't worry, we talked to a pro to get the scoop on this wacky but totally real makeup technique.
Let us give you the low-down...
What it is: Baking is a process of applying concealers and foundations followed by powder, which you allow to "cook" on your face to create a flawless, matte finish à la Kim Kardashian.
What it does: According to JoJo Uhrig, Blushington Makeup & Beauty Lounge Artist, people like this makeup technique because it gives a full-coverage matte look that's long lasting.
How to do it: The process of baking is similar to any other makeup routine, with a few minor changes. First you conceal problem areas. Follow with a beautyblender to pat loose powder on top. Now this is the most important part: do not blend in your powder yet. "You want to [let it] 'bake' for a few minutes, and then take a fluffy brush to wipe off extra powder," she explains.
Mistakes to avoid: Uhrig warns against using too much concealer when trying baking at home. Apply too much concealer, and you run the risk of looking cakey! Lastly, she says to be sure you use a finely milled loose powder to actually "bake" with.
What products to use: The key components to a successful baking experience are cream concealers and powders. Uhrig likes using Becca's Ultimate Coverage Concealing Creme or Ellis Faas's Concealer and following with the Stila Powder Foundation.
P.S. Did you get a chance to check out our infographic about how millennial women are doing beauty? Baking made the cut!
Would you ever try baking? Let us know!