We venture to say one of our favorite parts about being at the Influenster HQ is the fact we get to discover new brands and products on a daily basis. One brand to come across our radar is a Sephora rookie with a really unique way of bringing you products. Meet Volition Beauty.
Created with the concept of putting product creation back into the hands of the people who use them, Volition crowd sources product ideas and lets everyday beauty lovers become innovators. Here's how it works. Members of the Volition community are asked to submit ideas for products, problems they wish to see cured, or ingredients they'd like to see used. Once an idea is submitted, Volition's experts will assess it and see if it's feasible, innovative, and on brand.
From there, selected ideas and their Innovators will be partnered with top experts in the beauty biz—think product developers, chemists, R&D teams, labs, etc.—and the two work together to see the product to fruition! Then the finished product is placed in a campaign on the brand's site and community members are asked to vote to see which product(s) they'd like to see produced and sold. Ultimately, it gives the beauty power to the people! (See current campaigns here!)
And we're not the only ones intrigued by this concept. Sephora just added a selection of Volition Beauty products online, one of our favorites being the newly released Turmeric Brightening Polish ($38 at Sephora). Created by Innovator Anurahda, who after her extensive travels posed the question, "What if my cultural beauty ritual could be experienced by all?" Thus came the spice-inspired exfoliator. The light yet effective exfoliator works to reveal a brighter, more radiant appearance thanks to skin-enhancing turmeric. Fun fact: Turmeric is used by brides in India on their wedding day. We gave this once-a-week treatment a shot and fell instantly in love. To use, simply massage the gentle natural exfoliant into the face and body and let sit for two minutes. Rinse with warm water and reveal softer more indulged skin instantly!
You can shop this and more Volition Beauty products at Sephora.com right now.
Have you tried any Volition Beauty products? Don't forget to leave a review of your favorites!